top of page
Search
May 23, 20203 min read
The Inconvenience of Convenience
Is too much convenience making us unproductive?
May 23, 20202 min read
The Anatomy of Perfection
The theory of maximisers and satisficers tells us that not everyone wants perfection. So what do we really want?
May 23, 20202 min read
Broken Windows and Staring Crows
A startup has trained crows to pick up cigarette butts. We can be told that littering on roads is bad. Yet why do we continue doing that?
Jan 26, 20202 min read
Vanity Metrics and Counting Crows
Our obsession with following metrics might be messing with our focus on actual results.
Jan 18, 20203 min read
Making Better Cakes
How Ikea taught us the importance of letting customers take part in the building process.
Jan 9, 20203 min read
The Lure of the Dark
Why do we love watching watching dark content about murders and murderers?
Jan 6, 20203 min read
Laughing at Horror Movies
How the Expectancy Theory made me laugh at Scream 2.
Get in touch for a chat on behavioural science!
bottom of page