An aftermath of the Netflix documentary is the focus on ethics of tech companies. Here I provide a framework for product and design.

Why are we curious about some things? Why are we not curious about some things? How can we build curiosity?

The theory of maximisers and satisficers tells us that not everyone wants perfection. So what do we really want?

A startup has trained crows to pick up cigarette butts. We can be told that littering on roads is bad. Yet why do we continue doing that?

Our obsession with following metrics might be messing with our focus on actual results.